Build a structured email marketing strategy across automation, segmentation, and cadence to grow email-attributed revenue from 13% to 20% of total.
The brand operated in luxury fashion with no clear automation, weak segmentation, and email contributing only 13% of revenue (€5,913 / month).
Optimised pop-up + welcome flow with multi-channel approach. A/B tested abandoned cart and post-purchase. Added 5 custom flows for specific journeys.
Meticulous segmentation, three sends per week (Mon/Wed/Fri) targeting the most engaged audience. Subject lines and creative tuned per segment.
Hit the 20% revenue-share goal. €72,390 in email-attributed revenue in 30 days, up from €5,913.
Surpass every previous brand record during the most competitive period of the year through email marketing alone.
Stand out in a saturated Black Friday inbox while protecting deliverability and avoiding list fatigue.
Two weeks before BF, segmented existing customers and invited them to a VIP list with exclusive early access. Built belonging and anticipation.
Giveaway promoted via Meta Ads, integrated with Klaviyo. Collected 24,000 new subscribers in two weeks.
15 segments based on past behaviour and browsing data. BF-specific automated flows leveraging scarcity to drive conversions.
Exclusive VIP launch, targeted BF-week campaigns, and a peak weekend push from the 24th to the 26th.
All-time records for daily, weekend, and monthly revenue, proving precise segmentation, personalisation and timing deliver outsized outcomes.
Position the client as a recognised authority in jewellery while increasing brand awareness, customer engagement, and revenue.
Emerging brand in a trust-driven category with no structured email strategy, no automation, and email contributing just 16% of total revenue.
Educational series on product ideation, production, styling, care, and trends. Regular product showcases highlighting craft and quality.
Detailed segmentation tailored messaging to customer preferences and engagement levels, both on-site and via email.
Welcome series, post-purchase follow-up, and abandoned-cart recovery, every interaction personalised to the customer.
Email revenue rose from €465k to €665k in 30 days, then €885k in 60 days. Brand established as a prominent authority in its niche.
Maximise the existing customer list to optimise revenue through email, boosting engagement, conversions, and ROI.
A sizeable email list with weak ROI. Klaviyo was generating just 15% of revenue and email content was failing to engage.
Deep analysis of the list and customer data. Segmented by demographics, purchase history, and engagement to tailor content per group.
Group-specific product recommendations, special offers, and content matched to each recipient's interests.
Tested subject lines, copy, design, and CTAs. Data-driven refinement of every campaign element.
Set up automated sequences triggered by user actions, abandoned cart recovery and lifecycle touch-points at every stage.
Revenue from email grew from €120k/month to €340k/month. Conversion rate up 20%. ROI of 6,800% in 45 days.